Ceremonia

Art Direction, Campaign, Packaging, Print

2021-2022

About

Ceremonia is an award-winning, clean hair care brand rooted in Latinx heritage. Founded in 2020 by Swedish Latina Babba Rivera, Ceremonia is now the first Latinx-owned hair care brand to be sold at Sephora.

Shortly after the brand’s launch, I joined the team as full-time Art Director to oversee everything from package design, campaign photography and video direction, to the evolution of the brand identity across multiple touchpoints.

Credits

Brand Identity Garrett Elizabeth Office
Creative Director Jennifer Paccione Angulo
Graphic Designer Rebecca Hernández
Video Graham Pollock
Campaign & Product Photography Graham Pollock
Bulk Photographer Fabian Öhrn
Set Design Aude Angot
Illustrator Kale Williams