Nordstrom Rack

Brand Identity

2022

About

Under Lisa Smith’s creative direction at Jones Knowles Ritchie, I collaborated with the team to bring Nordstrom Rack’s reimagined brand identity to life. From the modernized logo and expanded color palette to a custom typeface and new photography art direction, every element was intentionally designed to create a bold, dynamic, and authentic connection with customers across digital and physical experiences.

Credits

Global Executive Creative Director Lisa Smith
Creative Direction JB Hartford
Design Direction Apirat Infahsaeng, Jay Chapman
Graphic Design Kate Johnston, Thais Mazelli, Linda Conlin, Kaitlin Sparkman
Group Strategy Director Hayley Burnham
Senior Strategist Elisabeth Powell
Motion Design Griffin Keller,  Brent Clouse, Kaitlyn Chandler3D Motion Graphics Design Damian Atkinson