Downtown Music

Brand Identity, Print, Web Design

2019-2020

About

Downtown Music Holdings is a modern global music company helping millions of creators, rights holders, and their partners to manage their music as a business and get paid fairly for their creative work and contributions.

As a Designer at RoAndCo Studio, I developed the brand identity and system for Downtown under the direction of Creative Director Roanne Adams and Strategy Director Rebecca Angus Smith. Inspired by handwriting and calligraphy, the identity reflects the art of music writing, keeping the artist’s presence at the core. From the wordmark and typography to the iconography, every element is connected by this guiding thread.

Credits

Creative Director Roanne Adams
Director of Brand Strategy Rebecca Angus Smith
Graphic Design Elizabeth Goodspeed, Darius Wang
Portrait Photography José Castrellón