YONY
Brand Identity
2020












About
YONY is a 50s-inspired menswear label with a refined take on Americana, modernizing a look that is long lost and designing pieces that will last for years to come.
YONY is a 50s-inspired menswear label with a refined take on Americana, modernizing a look that is long lost and designing pieces that will last for years to come.
Working closely with founder Johnny Schwartz, a timeless, elegant yet bold brand identity was meticulously crafted with refined details and subtle references to iconic midcentury American graphic design for the brand’s launch in 2020.
Credits
Creative Director Johnny Schwartz
Photography Clay Rasmussen
Creative Director Johnny Schwartz
Photography Clay Rasmussen