Ceremonia—Latinx Heritage Month

Art Direction, Campaign, Print

2021

About

During my time as Art Director at Ceremonia, I conceptualized and executed the brand’s first-ever Latinx Heritage Month campaign, alongside Creative Director Jennifer Paccione Angulo.

With the debate surrounding the use of “Hispanic” versus “Latino/e/x” intensifying each year during this month of recognition, we intentionally invited a hero cast of five Latinx individuals to define themselves in their own terms. The resulting campaign is an empowering, joyful and, most importantly, authentic celebration of Latinx cultures and peoples.

Credits

Creative Director Jennifer Paccione Angulo
Photography Josefina Santos
Photo Assistant Albert Font Garcia
Video David J Barron
Sound Benjamin Berger
Music Julián Tobón-Glen
Stylist Rebecca Laura Alaniz
Styling Assistant Kassi Reyna
Hair & Makeup Mayela Vazquez, Karla del Pilar, Lino Martínez